Charles Kantz
Branding and Visual Design

Nuro Logo and Brand

Nuro believes that great technology should benefit everyone. The team at Nuro is accelerating a future where robots make life easier and help us connect to the people and things we love. Together, we’re pushing the boundaries of robotics to improve human life.

When we looked at brands/identities that evoke the same qualities we wanted for Nuro, the one that stood out the most was NASA. NASA’s technological precision, unity, and orientation toward the future are all attributes that fit Nuro’s long term mission of robots for everyone. We used that as inspiration to formulate a logo that evokes the determined and reliable aspects of Nuro.